SCREEN TEST

I am currently storyboarding my music video and casting characters for it as well.

I decided to do a screen test with the cameras so that I am able to see what people are like on camera.

This also gave me a chance to re-familiarise myself with the equipment and importing onto the computer.

The song that I will be doing a music to is; Jem-'They'. For this video I will need a main female and male character.

After the screen test I have decided who I thought was appropriate for this video, and represented the ethos of the character, and therefore I am now able to storyboard a narrative based on my actors.

INSTITUTIONAL RESEARCH

Recently ATO Records parted ways with Sony BMG and are now distributing through RED, which is a Sony Music Entertainment-owned sales and marketing division that handles releases for roughly 46 independent record labels.

Sucessful RED acts include Los Lonley Boys, Young Buck, Mark Ronson and Bone Thugs-n-Harmony.

Founded in 1979 as mainly a hard rock music distributor called Important Record Distributors, which originally released Metallica's first two LPs in the US. It became RED Distribution by the '90s and changed to RED - An Artist Development Company in 2007.


Apart from ATO, other labels also distributed byRED include; New West Records, Warlock and Cashville Records.

INSTITUTIONAL RESEARCH: ATO RECORDS

The artist whose song that I am going to be making a music video for is, a Welsh singer/songwriter known for her eclectic music stylings.

Jemma Griffiths AKA Jem, is influenced by a number of genres including reagge, hip hop, soul, dance music and classical music.

Jem moved to America in 2002 where she got a record deal with ATO Records which was founded in early 2000 by Dave Matthews, Coran Capshaw, Chris Tetzeli and Michael McDonald as a division of RCA Records. ATO Records is based in New York City and currently distributes its records through Sony BMG.

ATO Records currently represents a diverse group of artists. The mission of ATO Records is to fully develop each artist and each release with sufficient time and attention. According to the official website, "there is no timeline, but there is a plan to build the label on the quality of the musicians."

Other than Jem, other successful mainstream artists signed to this record label also include David Gray and Radiohead.