Monday 6 October 2008

INSTITUTIONAL RESEARCH

Recently ATO Records parted ways with Sony BMG and are now distributing through RED, which is a Sony Music Entertainment-owned sales and marketing division that handles releases for roughly 46 independent record labels.

Sucessful RED acts include Los Lonley Boys, Young Buck, Mark Ronson and Bone Thugs-n-Harmony.

Founded in 1979 as mainly a hard rock music distributor called Important Record Distributors, which originally released Metallica's first two LPs in the US. It became RED Distribution by the '90s and changed to RED - An Artist Development Company in 2007.


Apart from ATO, other labels also distributed byRED include; New West Records, Warlock and Cashville Records.

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