PRODUCT DECISION

With the ever rising rate of knife crime and teenagers being perceived negatively, I think it is a important issue to show the positive side.

As well as a music video, I am also thinking of doing a documentary which looks at a much more optimistic side to youths in London. I could focus on a few teenagers who have stayed onto education after GCSE's, and are changing their life around.

It could be shown on Channel 4, as part of a series that looks at people building themselves a future. Also, as a 3 minute wonder before a prime time show.

The target audience for this documentary could be teenagers themselves, who could aspire to be like those featured in the show. An older audience could see a positive side to young London rather than just the stereotypical negative stuff they hear on the news.